Customers may trace the quality of Premium Wong meats to ensure the highest levels of food safety and quality
SUKU, an open-source blockchain platform dedicated to bridging the gap between conscious consumers and brands, announces a strategic partnership with the third-largest listed retail company in Latin America, Centros Comerciales Sudamericanos S.A. (Cencosud), as part of Cencosud’s commitment to its corporate sustainability initiatives. To kick off this partnership, Wong, a Cencosud subsidiary and leading Peruvian supermarket chain, will release an application that guarantees the traceability and quality of meat products sold by the supermarket chain, bringing about transparency and ensuring the highest levels of food safety and security
Yonathan Lapchik, SUKU’s chief executive officer, says,
This partnership with Cencosud marks a major milestone for the SUKU team as we showcase the power of blockchain to help consumers make more informed choices for themselves and for their families. Using the SUKU application at Wong, consumers will have access to transparent, verified products. It adds another level of trust to the products they know and love from Wong.”
With 2018 revenues equivalent of over $14 billion USD ($9,747,918 million CLP converted as of December 31, 2018), Cencosud employs over 133,000 people across the Latin American region. Sustainability is deeply embedded in Cencosud’s mission, not only from an economic perspective, but also from a social and environmental dimension. For their conscious customers, this means providing a strong focus on transparency. While the application will begin with meats, other products found at Wong supermarkets — and eventually at other Cencosud retail stores — will gradually be added to the system, creating a “SUKU Verified” standard of trust.
“Wong is synonymous with trust and quality in Peru and we are continuously looking for innovative ways to make the in-store experience better for our shoppers,” says Enrique Ameghino, commercial manager of perishables at Cencosud Peru’s Supermarkets division. “SUKU and blockchain technology are helping us further develop our relationship with our customers. It is another avenue for us to communicate with them directly, and we are very excited for this collaboration.”
Developed by its parent company Citizens Reserve, Inc., SUKU aims to bridge the gap between conscious consumers and brands like Wong. Since its unveiling in September 2018, SUKU has developed well beyond ideation to tangible, ready-for-market solutions. One of their products, the SUKU Scanner, verifies the provenance of goods from origin to final product, allows participants to track and access the archive of information, and includes a wallet function to pass on rewards to intermediary players along the supply chain.
The SUKU team, consisting of supply chain and blockchain leaders from Deloitte’s Blockchain lab, has created tools and formed key partnerships that will have real impact on consumers’ purchasing decisions. More information here – https://www.suku.world/
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