Velocity Markets, Inc Launches ShortHop Digital Asset Platform in California, Washington, & Illinois

The new marketplace is now available to residents in California, Washington, and Illinois with bitcoin, ether, litecoin, bitcoin cash, ripple, and lumens available for trading


Wilmington, DE — July 9, 2019 — Velocity Markets Inc., which provides technology solutions to investors in the digital asset markets, has announced the launch of ShortHop™ in three states, a new and frictionless digital asset platform.


ShortHop streamlines the digital asset trading experience by offering users the ability to view and transact with digital asset listings on multiple global order books from one screen — with USD pairings offered for all listings on ShortHop.  


Following a successful testing period, the platform is now accessible in a public beta launch to California, Washington, and Illinois residents, with rollout to additional states anticipated over the course of 2019 in accordance with licensing plans. Users are currently able to acquire and trade BTC, ETH, LTC, BCH, XRP, and XLM on ShortHop, and users will be notified if additional assets are added in the future.


“As a retail investor, I’m frustrated when I don’t get access to the same sort of pricing and quality of experience available to the big guys,” said Velocity Markets CEO Jonathan Kelfer. “We built to solve that problem, by offering access to digital assets at the best available price points via our simple and intuitive UX and API offerings.”



ShortHop aims to solve a key trader pain-point by facilitating trades that algorithmically “hop” between any two assets, allowing users to diversify their digital asset holdings with ease. Currently, converting from one digital asset to either another asset or to USD may require passes through multiple exchanges. These types of transactions typically entail lost time and lost value. What takes one or two clicks on ShortHop may require dozens in today’s existing marketplaces. In addition, ShortHop was developed with a strong focus on compliance protocols – operated by Velocity Platform, LLC, which is registered with the Financial Crimes Enforcement Network as a Money Services Business.


Velocity Markets is focused on developing an ecosystem that promotes deeper liquidity and offers investors a means to transact in these assets in a manner they would expect from existing, developed markets. Velocity Markets’ founding team has decades of experience working in leading technology, financial services, and investment firms, including Orchard Platform, Google, and Bloomberg.


California, Washington, and Illinois residents can sign up for the ShortHop public beta at


Additionally, for more information on Velocity Markets and its subsidiaries and related offerings, visit


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