LiveTree is an established, socially responsible crowdfunding company based in London, UK. Over the last two years, it has captured 5% of the UK crowdfunding market (in the film and content category) and forged partnerships with several leading names in entertainment, including the British Film Institute Future Film, the Screen Arts Institute, Red Rock Entertainment and 20 independent organizations. LiveTree has compiled a contact directory of 14,000 entertainment suppliers and thousands of
individuals who work across film, TV and content.
Having established a unique, successful and sustainable crowdfunding model2 for film and TV projects, LiveTree and its partners have identified the following problems within the entertainment industry:
• Creative project funding, creation, and distribution: The entertainment industry suffers from
incoherent methods of funding. There is no best-practice funding model, with the result that project
finance is often structured on a piecemeal, project-by- project basis, driven by access, timing and
contacts. The same incoherence is true of the current content distribution process. Traditionally, new
content is shared with the wider market via film festivals and content fairs. This route to market is
frequently out of reach for creators, meaning that valuable content — potentially the next big TV drama,
for example — can be overlooked. The current system also impedes broadcasters and distributors
seeking fresh new content since it is opaque, inefficient and lacks a consistent mechanism for evaluating
the market potential of projects in economic terms.
• Content gatekeepers: The big online distributors, such as Netflix, Google and Facebook, act as creative
gatekeepers for new content. By dominating the market, filtering and pre-selecting what is available to
viewers based on their own profit, these corporates add yet another barrier preventing consumers from
accessing the content they want. Consequently, content-makers currently have no direct, peer-to- peer
means by which they can contact their — sometimes millions of — engaged fans, who would willingly
pre-purchase their content and promote it passionately among their friends and contacts.
• Bridging the gap between traditional creative industry and technology: Economic turbulence has taken
its toll on creative projects, and budgets have shrunk markedly in recent years. Arguably, projects are
becoming more dependent on personal connections, private wealth and insider knowledge than talent
LiveTree is set to embark on a new project to addresses these industry challenges. This white paper sets
out its solution across three key areas:
• LiveTree ADEPT: A decentralized platform that reimagines entertainment’s value chain: the process of
content creation, funding and distribution. Distribution is via Blossom, a game-changing, decentralized
digital rights management system that is set to revolutionize how content is interacted with, shared and
• LiveTree Seed: Supporting ADEPT is a digital token called Seed, designed to provide equality and
remove gatekeepers restricting the market. Its value is created through demand, driven by its use
throughout the platform and subsequent repurchase from the secondary market.
• LiveTree Incubators: The Incubators, operated through LiveTree’s partners by Oscar- and BAFTA-
nominated filmmakers, are designed to advance the careers of both emerging talent and experienced
filmmakers. By providing content and real-world projects, they also serve to migrate the current
industry to ADEPT. In addition to delivering real-world projects that can be used to stress test smart
contracts during the development stage, the Incubators provide content that can be used to market and
add value to ADEPT, because the content is subsequently sold in Seed.
For more information please visit the LiveTree ADEPT website (https://adept.livetree.com)
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