BLOCKCHAIN – The rise of Blockchain, Privacy Risks and GDPR

In this video on the rise of Blockchain and the associated privacy risks, Sam Palmisano, chairman of The Center for Global Enterprise, and David Kappos, a partner with Cravath, Swaine & Moore LLP, discuss the privacy concerns surrounding blockchain technology with Bloomberg’s Shery Ahn and Amanda Lang on “Bloomberg Markets.   GDPR definition:  The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU) effective in the EU on 25 May 2018.        …

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What Makes Blockchain a Robust and Revolutionary Technology

  What is Blockchain technology and why is it considered so revolutionary that more and more industries are adopting it to optimise their operational efficiencies? It is because there are specific inbuilt attributes in Blockchain that has made it a very robust and powerful technology.     What is Blockchain   In very basic terms, Blockchain is the process of maintaining a continuously growing database and volume of records through a series of blocks. Every block in the chain has a timestamp and is linked to the previous block. All…

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From Talk to Action: Are Advertisers Actually Using Blockchain?

  Only 11% of advertiser and agency executives have completed ad buys using blockchain technology, according to a survey by advertising industry business intelligence company Advertiser Perceptions. In the report, commissioned by XCHNG, an open source decentralized blockchain for the digital advertising agency, 300 advertising decision makers were asked questions about their attitudes toward and adoption of blockchain media solutions.   Highlights of the survey’s findings include: Two-thirds of marketing professionals are skeptical of blockchain media solutions: The troubled narrative around crypto has tainted the image of blockchain in advertisers’…

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