Mindshare drives 28% increase in efficiency for PepsiCo through an end-to-end programmatic supply chain reconciliation on Zilliqa’s blockchain

Zilliqa’s smart contract platform leveraged to automate the programmatic supply chain, enhance efficiency and make it 100% transparent Next phase will see integration of payments to publishers and inclusion of more performance metrics in smart contracts   Asia Pacific, May 6, 2019 – Mindshare, the media agency network that is part of WPP, has successfully provided seamless end-to-end reconciliation of the programmatic supply chain using blockchain for PepsiCo in partnership with Zilliqa Research, Rubicon Project, MediaMath and Integral Ad Science.   The test ran in March 2019 in Asia Pacific…

Read More

Top Executives from CNN, Casper, Refinery29, Columbia Records UK, eBay, and more join ‘Digital Future Council’ Launching June 18

  Industry think tank connecting innovators across advertising, marketing, and emerging technology bolsters esteemed group of founding members, unveils preliminary events schedule for inaugural gathering in Cannes   LONDON, June 5, 2018 – The Digital Future Council, a first-of-its-kind think tank formed with the mission of bridging the gap between the creative and technology industries, has announced a distinguished selection of founding members ahead of its official launch during Cannes Lions Festival June 18-21. Key executives on board include: Kate Ward, Senior Vice President & Head of International at Refinery29;…

Read More