EU Finance Ministers in no rush to further regulate Crypto Market

European Finance Ministers confirmed that they will not rush to further regulate the crypto market in the EU. Having met in Vienna on Saturday, EU Finance Ministers revealed they plan to wait for the outcome of a thorough analysis by European authorities before deciding on next steps, and believe crypto assets don’t currently threaten the financial system — a revelation that comes ten years after the collapse of Lehman Brothers on 15th September 2008 and the unfolding of the global financial crisis.     Addressing how the EU has previously…

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5 ways Blockchain can increase Customer Loyalty — and win brands’ battle for engagement

  With Singapore Airlines and Delta Air Lines having recently introduced a blockchain-based loyalty program and replacing its airmiles with cryptocurrency respectively, it shows that blockchain stands to radically transform traditional loyalty programs as we know them, making them more useful, accessible and cost-effective for both brands and customers alike.   So how is blockchain increasing customer loyalty and revitalising traditional rewards programs?     Blockchain introduces cost-cutting efficiencies, including cutting out high customer acquisition costs for brands.   From the technical implementation right through to the costs of the…

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Swiss Loyalty Ecosystem qiibee Announces Partnership with Italian Retail Association Confimprese

  Italian retail powerhouse forges a strategic partnership with the company behind Crypto Valley’s first proof-of-concept Lattessocoin   Zug, Switzerland — August 21, 2018 — qiibee, the Swiss loyalty token protocol which helps brands around the world run their loyalty programs on the blockchain, has announced a partnership with Italian Retail Association Confimprese.       This strategic partnership allows qiibee to harness the power of Confimprese’s extensive relationships with some of the world’s most renowned brands across the homeware, electronics, entertainment, clothing, F&B, and health and wellness sectors.  …

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Ethereum’s 3rd Anniversary 30 July 2018, Industry leaders reflect on Ethereum past and future impact

Ethereum’s third anniversary is this coming Monday, 30th of July.  Ethereum has had an incredible journey impacting multiple sectors during these three years and the untold potential it holds to entirely disrupt numerous industries to come.     Commenting on Ethereum’s progress in the dynamic cryptocurrency market, are leaders from blockchain and cryptocurrency space.   Nick Cowan, CEO of the Gibraltar Blockchain Exchange (GBX),  which aims to position itself as a world-leading institutional-grade token sale platform and digital asset exchange that is a subsidiary of the Gibraltar Stock Exchange, a…

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Chinese Loyalty Rewards Solution foodchains Announces Partnership with Swiss Loyalty Ecosystem qiibee

qiibee to power foodchains’ gamification-based rewards system and bring loyalty on the blockchain to China Zug, Switzerland — July 18, 2018 — qiibee, the Swiss loyalty token protocol which helps brands around the world run their loyalty programs on the blockchain, has announced a partnership with Chinese restaurant loyalty rewards program foodchains, creating a blockchain-based cryptocurrency in the process.     Customers who download the foodchains app will earn FAN tokens each time they make a purchase at participating foodchains restaurants simply by scanning a QR code, writing reviews about…

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German cocktail bar chain rolls out loyalty program on the blockchain

Zug, Switzerland — May 30, 2018 – Recipe for Success: Sausalitos Announces Blockchain-Powered Loyalty Program  —  Germany´s leading cocktail bar and restaurant chain, Sausalitos, has revealed it will roll out a new loyalty program, creating a blockchain-based cryptocurrency in the process.     Sausalito’s ERC20 token, the Sausalitos Coin, will be offered through the qiibee infrastructure, a specialized plug and play solution for loyalty programs on the established Ethereum blockchain.   Customers who download the Sausalitos app will earn Sausalitos Coins every time they make a purchase at the restaurant, simply…

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Six tips to make your airdrop a success

Airdrops are becoming increasingly frequent and are a common trend in the crypto space. With thousands of tokens currently in existence and a constant stream of more in development, the number of scam airdrops is also on the rise, therefore distinguishing between legitimate and fake airdrops is a big issue for potential airdrop participants.     With the fallout from the Cambridge Analytica and Facebook data privacy scandal still fresh in people’s minds, there is a heightened awareness around disclosing personal information and data protection — meaning existing mechanics such…

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The six things you need to consider before starting or investing in an ICO

As Initial Coin Offerings have grown in popularity and notoriety over the past year, and with the number of people investing in or launching ICOs skyrocketing, here are six things you need to consider before starting or investing in an ICO.     Build a good team   Surround yourself with an awesome team! Think technology experts, marketers and investors. Having experienced and relevant industry professionals working behind the scenes will add credibility to your ICO and product. A lot of startups make the mistake of not hiring the right…

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