5 ways Blockchain can increase Customer Loyalty — and win brands’ battle for engagement

  With Singapore Airlines and Delta Air Lines having recently introduced a blockchain-based loyalty program and replacing its airmiles with cryptocurrency respectively, it shows that blockchain stands to radically transform traditional loyalty programs as we know them, making them more useful, accessible and cost-effective for both brands and customers alike.   So how is blockchain increasing customer loyalty and revitalising traditional rewards programs?     Blockchain introduces cost-cutting efficiencies, including cutting out high customer acquisition costs for brands.   From the technical implementation right through to the costs of the…

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German cocktail bar chain rolls out loyalty program on the blockchain

Zug, Switzerland — May 30, 2018 – Recipe for Success: Sausalitos Announces Blockchain-Powered Loyalty Program  —  Germany´s leading cocktail bar and restaurant chain, Sausalitos, has revealed it will roll out a new loyalty program, creating a blockchain-based cryptocurrency in the process.     Sausalito’s ERC20 token, the Sausalitos Coin, will be offered through the qiibee infrastructure, a specialized plug and play solution for loyalty programs on the established Ethereum blockchain.   Customers who download the Sausalitos app will earn Sausalitos Coins every time they make a purchase at the restaurant, simply…

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