Mindshare drives 28% increase in efficiency for PepsiCo through an end-to-end programmatic supply chain reconciliation on Zilliqa’s blockchain

Zilliqa’s smart contract platform leveraged to automate the programmatic supply chain, enhance efficiency and make it 100% transparent Next phase will see integration of payments to publishers and inclusion of more performance metrics in smart contracts   Asia Pacific, May 6, 2019 – Mindshare, the media agency network that is part of WPP, has successfully provided seamless end-to-end reconciliation of the programmatic supply chain using blockchain for PepsiCo in partnership with Zilliqa Research, Rubicon Project, MediaMath and Integral Ad Science.   The test ran in March 2019 in Asia Pacific…

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